There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very very beginning. And we always will.—Steve Jobs
Few human beings get a chance to actually change the world. Fewer recognize that opportunity and move on it. In 1976 two men met in a garage and changed the world we live in.
I have said it before, for the newer readers PBE is written on a mac and has been. Period. Here is the real story.
I decided in 1995 it was time to buy a computer. I know, home computers had been around for a while by then. There was the Apple II. We used to keep track of the new title orders on one of those. Up until then I had only used information retrieval systems. But a few years earlier a friend took me to MacWorld. Holy crap. I was bitten. I bought one of the few mac clones ever built. At the time John Scully was running Apple and they had allowed a very few licenses to be issued. I bought a machine from Power Computing. They had an awesome presence at MacWorld. Big white Hummers back before every douchebag in the world owned one. White cammos and black t-shirts. Their machines were rocket fast. Faster than Apple’s. And their campaign was “Arrested for speeding”. I had to have one. I had that machine for a number of years. It was a slice of awesome. Steve Jobs came back later that year and put an end to the licenses. And rightly so.
My next machine was a G4. I wore that poor bastard out. It was rocket fast when I bought it, the fastest mac that wasn’t a gamer. I retired it two years ago. I now have the 22′ iMac. I had an iPhone but I hated AT&T and dumped it after one call dropped six times. I got a Droid which I love, but I miss my iPhone. The apps at least.
Back in 2001 when I was a stock broker Apple stock could be traded for a coke and a bag of chips. Rumors were flying that they were done. Finished. Being the contrarian that I am, I said 22 million mac users can’t be wrong. I was on the wrong side of history. Apple was done. The fat lady was going to sing. And then something amazing happened. From the depths of the market Apple started clawing it’s way back. I loved the RISC processing. (reduced instruction set computing) But the game changer was the iPod. Up until then everybody and their Uncle had a Walkman.
The next game changer they brought to the table was the iPhone. It basically rendered flip phones, which were really cool at that point, obsolete. But they didn’t stop there, last year they brought out the iPad. Think you don’t need one? Think again. Some of the nicest presentations I’ve seen have been on an iPad.
PBE will continue to be written on a mac. Because when it is, all is right in the world. In a world that’s just a little emptier tonight without Mr. Jobs. Godspeed Steve. Stay hungry, stay foolish.
You’ll thank me for wasting the next 15 minutes of your life.