It’s time. This time I’m doing it on the last day of the year rather that one of the first days of the following year.
We all know there are no New Year’s Resolutions here at PBE. Only goals. And goals are, apparently not a part of the Pirate Code.
Let’s review last year.
So without further ado, the goals for 2011.
- Lose that damned 50 pounds (I figured out that if I don’t I will be essentially riding an extra 350 pounds to LA for the Lifecycle. Not cute) -I was right, not cute. Fail.
- Organize real estate business to optimal efficiency and STAY ORGANIZED -I’d give myself a 50% on this one
- Keep marketing plan on target -I’d give myself about 70% on this one
- Close three deals a month, every month -I did this some months. Other months, not so much. One month I closed five.
- Finish landscaping the yards -Yeah, whatever.
- Remodel main bath -Swing and a miss
- Bench 215 in competition, deadlift 300 -Swing and a miss
- Ride faster (15mpg average) and complete AIDS Lifecycle -Completed The Ride at 11.8 mph.
- Rock the Lifecycle -Well, duh!
- Pie-in-the-sky-goal -Ride for the Roses in Austin. -I did get to Austin, the week after the Ride for the Roses. Fail.
- Attain goals #1, #2, #3 and #4 by May so that I can justify a new S-Works frame and all the accouterments -Fail
- Finish a writing project -Fail
- Finish broker’s license -Winning
- Buy a new vehicle for business -Fail
- Get the dog initative rolling -Winning
Certainly an improvement on 2010 results but 2011 was a tough year. I even got a Christmas card from my stockbroker where he wrote “Next year has got to be better for all of us!” But here we are on December 31, 2011 and I can say that my mortgage is paid current. Bank of America assigned it to GreenTree who are a bunch of father-rapers, but I got it paid current. After I beat a couple of their reps down they got me a guy who does a decent job. He works with me, doesn’t grind me and we got there by the end of the year.
The training and information at the Cult of Red is intense. How intense? They say it’s like getting hit with a fire hose of information and I have to agree. After the first three or four months you learn to close your mouth so you don’t drown and can breath. Eventually you learn to duck with the information doesn’t fit your personal business model. As a matter of fact there is an event coming up that they are and have been hyping pretty heavy. My team leader told me not to bother. She maintains I would murder the presenter, it was for people who didn’t have discipline and that’s not my problem. That was good to hear. Nice to save that $800 too.
Last year was my first full year at the Cult of Red. I made top 20. I don’t know my final numbers but I’ve been as high as #12. Last I looked I was #15. There are 119 agents in our office. The people in front of me have been running their own businesses for a minimum of five years. I have two years as a buyer’s agent for an REO guy and one year of running my own business. Next year I want top 10. Minimum. I can’t catch the two big dogs next year but #3-10 are definitely vulnerable. If I catch them, all other problems with the noted exception of my fat ass are self solving.
So without further ado 2012 goals. <—These have been set now for about three weeks. I am so done with 2011.
- Three closings per month, every month.
- Raise average net commission to $7000 <—not that far off, currently $6100. This means raising average sale to $265,000 as my average side is 2.65%
- Lose that goddamn 50 pounds
- Raise $5000 for the AIDS/Lifecycle <click here to support my ride>
- Squat 225, Bench 300 and deadlift 350 in competition.
- Ride at 15mph
- New car. It’s that or a bus pass, the BMW is really over my bullshit.
- Eliminate personal debt
- Remodel main bath
That shouldn’t be that hard. Yes, it’s less than last year. If I do #1-4 I get the S-Works frame. No brainer there. If I do #1-2, #7-10 just happen.
That thing is just bad ass. And light. But if I don’t lose some weight my fat ass will break it.
What I learned this year. Business is like weight training. You work at a certain level and get strong at that level and then push out. When you push out, you’re a little sore at night. And tired. But then you get used to working at that level and you get strong and you can push out some more. I have to thank the Cult of Red for how much I’ve learned this year. I am definitely much better than I was this time last year. Much better. I like the culture of learning and I love working with some of the best in our area. We are not like that pseudo luxury firm with the black and gold signs. You are completely on your own over there. At the Cult of Red, every top producer will take time out of their day to teach you something if you stop and ask them. Hopefully this year, I will be one of those top producers. Grow, stabilize, push out. Grow, stabilize, push out.
2011 was not without a ton of adversity. Crappy deals that I should have left alone, but I know that I can close stuff that no one else can. That’s great. I have to vet the clients to be sure their resolve is the same as mine. I had a couple of deals where I had to fight one party every step of the way. Not fun. A couple of agents made the blacklist this year. I’m just hoping they didn’t do anything that will get me sued. I won’t be put in that position again. Live and learn. The answer to my client is “These people do not have the highest standards. I can’t promise you there won’t be problems, let’s find something else with less issues.”
We’ll see how it all goes together. At the end of the day, I got through the year healthy. It’s all about getting to the other side isn’t it? You think something is horrible at the time but when it’s over, it’s over. You didn’t die from it if you’re sitting around talking about it. Life goes on.
This year the last of my father’s siblings passed. An era is done. There is no one left from the Greatest Generation on his side of the family. They were a rambling gambling bunch who, as my brother said, settled arguments with farm tools. But as our Aunt Rosa used to say, their mother was a single mother with nine kids. In the Depression. And they all made it.
The big changes here were of course the loss of Ike. I give that dog credit, he went down fighting. I had told him that the aggression had to stop. He knew he was out of line. He started one final fight. I couldn’t patch up a dog that I was planning on putting down for aggression. The discussions had already occurred and the decision was already made, the date wasn’t set. Ike set it for me. I miss that dog. There were things about that dog that I just adored. He was special.
This is the last picture taken of him. You can see his ear is cut in two. That’s the sort of bandage job I do at 4:45am. He’s done, it was in his eyes. Rest in peace old boy. You were special.
Norman is here now, aggravating the crap out of me. He loves me though. And I’m stuck with him. No one else wants a trainwreck like him. Six months and the lick granuloma is as bad as the day he got here. Nothing helps. Nothing. He’s probably got a year in him, so he’s here for the duration. And then maybe I can have my show dog.